Maximise Your Ad Revenue with Intelligent Ad Mediation

Every impression counts. But without the right ad mediation strategy, you could be leaving revenue on the table. At Clickthrough Creatives, we bridge the gap between your ad inventory and top-tier demand sources, ensuring optimal fill rates, increased competition, and higher eCPMs. Whether you're an independent publisher or a global enterprise, our ad mediation services put you in control of your monetisation strategy—without compromising user experience.

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What is Ad Mediation?

Ad mediation goes beyond simply linking multiple ad networks. It focuses on refining the selection process to ensure each impression is sold at the highest possible value. Our platform continuously evaluates network performance, directing traffic to the most competitive bidders in real-time. By leveraging advanced bidding strategies and AI-driven distribution, we simplify ad delivery across multiple sources, maximising revenue while reducing inefficiencies.

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Smarter Ad Allocation, Higher Returns

We take a data-driven approach to ad mediation, ensuring that every ad placement contributes to your bottom line. Our technology continuously analyses real-time performance, automatically directing traffic to the highest-performing networks and formats.

  • Multi-Network Integration

    Connect to an extensive range of premium ad networks, DSPs, and exchanges for maximised revenue potential.

  • AI-Optimised Bidding

    Intelligent auction mechanics ensure that every impression secures the highest possible bid.

  • Real-Time Reporting

    Gain complete visibility into impressions, fill rates, and eCPMs with an intuitive analytics dashboard.

  • Adaptive Processes

    Our mediation services adjust in real time to your unique needs and requirements, giving you precisely what you need.

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Built for Performance, Designed for Scale

Whether you're managing a single app or a portfolio of digital properties, our mediation platform is built for seamless integration and future scalability.

  • Plug-and-Play SDK

    Simple, lightweight, and compatible with major platforms, ensuring fast integration without disrupting user experience.

  • Customisable Ad Formats

    Support for banners, interstitials, rewarded videos, and native ads, allowing for a tailored monetisation strategy.

  • Latency-Free Delivery

    No compromise on load times, ensuring a smooth ad experience for users to reduce churn.

  • Multi-Platform Support

    Works seamlessly across mobile apps, web platforms, and connected TV (CTV) environments.

A Monetisation Strategy
That Works for You

We understand that not all publishers have the same goals. That's why we offer flexible mediation strategies that adapt to your revenue objectives.

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High Fill Rates & eCPMs

Every impression is an opportunity. We optimise fill rates while maximising eCPMs by ensuring that premium demand sources are prioritised for your inventory.

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User-First Monetisation

Ads should enhance—not disrupt—the user experience. Our platform ensures seamless ad integration, offering non-intrusive formats to maintain engagement.

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Cross-Device Compatibility

Monetisation should be as flexible as your audience. Whether users engage on mobile, tablet, or web, our mediation ensures a smooth, consistent ad experience.

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Unlocking New Opportunities

Beyond traditional ad placements, our mediation platform enables publishers to explore diversified revenue streams. By leveraging direct deals and private marketplace (PMP) transactions, publishers can tap into premium, high-value advertisers who offer significantly better returns. We also facilitate dynamic price floors, allowing your inventory to adapt to market fluctuations and secure the best possible rates. By diversifying revenue sources, you increase stability and create a sustainable monetisation model that withstands industry shifts and evolving user behaviours.

Ad Mediation That Puts You in Control

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Revenue-First Approach

We prioritise the highest-yielding opportunities, ensuring your inventory is monetised to its full potential.

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Full Transparency

Our real-time reporting dashboard puts you in control, offering clear insights into network performance, ad placements, and trends.

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Hands-Off Optimisation

Our platform automatically adjusts network priorities, waterfall settings, and bidding strategies to ensure ongoing revenue growth.

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Expert Support

Our dedicated team of monetisation specialists is on hand to offer strategic advice, ensuring you get the best performance from your current ad stack.

Monetisation Without Limits

Ad technology is constantly evolving, and staying ahead means adapting to change. We ensure your monetisation strategy remains competitive by:

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Leveraging AI & Machine Learning

Automating decision making for optimal network selection and bid management.

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Exploring Demand Sources

Expanding partnerships with programmatic buyers and private marketplaces (PMPs) to unlock premium revenue streams.

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Enhancing Privacy & Compliance

Staying ahead of GDPR, CCPA, and ATT requirements to ensure compliance while maximising revenue.

Let's Drive More Revenue Together

Get in touch today to explore how our ad mediation services can transform your monetisation strategy and unlock new revenue streams.

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